Leadscrush (hereinafter referred to as “Leadscrush,” “we,” “us,” or “our”) is a company specializing in website analytics and advertising technology, with a focus on B2B marketing and lead generation. Our headquarters are located in England. All correspondence should be directed to us at: [email protected]
Leadscrush offers an Account Based Marketing service that allows customers to display advertisements in relevant formats across various sites, facilitating real-time advertising auctions. Additionally, we have developed a tracking script (referred to as the "Tracking Script") that collects data from visitors to the customer's website when integrated, enabling the identification of company-related visitors (known as the Lead Generation service). Furthermore, we provide the Leadscrush Reveal service, which facilitates real-time identification of companies through IP-to-company mapping using a specialized reveal script created by Leadscrush. Collectively, the Account Based Marketing service, Lead Generation service, and Leadscrush Reveal are referred to as the "Services," and they are accessible via our website at “www.leadscrush.com We provide our Services primarily as processors for our customers; however, as we enhance our offerings, we also process personal data in the capacity of controllers. This aspect of our operations, along with our other activities as controllers, is outlined in our Privacy Policy. We process personal data in accordance with this Privacy Policy and applicable legislation, including the General Data Protection Regulation 2016/679/EU (the "GDPR") and relevant national data protection laws in England. Our aim is to uphold a high standard of protection for personal privacy. Any terms used in this Privacy Policy that are not explicitly defined herein should be interpreted in accordance with the GDPR.
In providing our Services, our customers act as data controllers and are responsible for any personal data processing related to these services. We process personal data solely on behalf of our customers and in accordance with their instructions. For information on the personal data processed by our customers, please refer to their respective privacy policies. As we strive to enhance the functionality of our Services, we assume the role of data controller for the processing of personal data related to these improvements. The data we process includes the IP address from which you accessed our customer's website, along with technical information that helps us distinguish between different visitors originating from the same IP address (such as cookies). In certain instances, the IP address, along with the associated company, may be considered personal data—particularly in the case of sole traders—since it could facilitate the identification of the visitor. Our primary purpose for processing Personal Data is to enhance our Services by enriching our database. The legal basis for this processing is our legitimate interest in improving our Services. Should you require further information regarding this legal basis and the balancing of interests we have conducted, please feel free to contact us at any time.
The data we process includes your contact and account details, as well as any relevant technical information related to your account, if applicable. Our purpose for this processing is to assist with the services and customer support you request, troubleshoot issues, resolve disputes, and collect fees when necessary. The legal basis for this processing is our legitimate interest in providing services to the company you represent.
When you visit our Website, we collect non-personal data, including browser version, operating system version, IP address (which is deleted if it does not match a company IP address), cookie information, timestamps (including the time the page was accessed and the duration spent on each web page), and clickstream data (such as the pages viewed and the duration of each visit). Leadscrush automatically receives and records this information in our server logs via your browser. We utilize this data to verify information and enhance our personalized offerings to customers and users.
In specific sections of our Website, Leadscrush may invite you to reach out with questions, request information, or complete a registration form. To gain access to certain areas of our Website, you may be required to provide Personal Data during the registration process. Additionally, we may collect Personal Data when you utilize specific Services, interact with our Website, or participate in promotions or contests offered by Leadscrush.
The Personal Data collected includes your work email, first and last name, company, and role. We also process the email addresses of guests you invite to demonstrations.
The purpose of processing this Personal Data is to deliver the services you have requested, such as e-book downloads, scheduling demonstrations of our services, setting up trial accounts, or subscribing to our knowledge resources.
The legal basis for our processing of Personal Data for the purposes outlined above is to fulfill a contract with you (for example, to provide you with an e-book) or to take steps at your request to enter into a contract (such as when you request a trial account).